Browsing the archives for the Google Analytics tag.

Google Analytics, think before you act

Technology

Lots of times people use Google Analytics, just because it’s easy to implement and it looks nice with the cute dashboard and all. I know, because I see it happening all the time.

I’m not saying you shouldn’t use GA, far from it!
But people should try and think in advance about what would be the best implementation strategy so they can get as much out of Google Analytics as they possibly can, and maybe get some real information about their website and it’s visitors, instead of only looking at the obvious: “how much visitors do I get every day”.

Aboutnico
wrote a refreshing post, giving some great advice on how to use GA in a better way, and stay away from those KPI wankers, check it out: “5 tips for using Google Analytics”.

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